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28 December, 08:28

Distinguish between a fragmented and consolidated industry, and describe examples of each.

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  1. 28 December, 08:40
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    In an industry no single enterprise has large enough share of the market and is not able to influence the industry's direction. The fragmented market consists of of several small to medium-sized companies that compete with each other and large enterprises. In consolidated industry on the other hand there is low number of companies which control a rather large market share. Examples for fragmented industry are: restaurant industry, auto repair, furniture, c lothing retailers ...

    Examples for consolidated industry are: automobile industry, aerospace, pharmaceutical industry, ...
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