Carla has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Carla engaged in? a. evaluate performance. b. define the business mission. c. situation analysis. d. implement marketing mix and resources. e. identifying and evaluating opportunities.

Question

Zane Villanueva

Business

25 May, 03:27

Carla has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Carla engaged in? a. evaluate performance. b. define the business mission. c. situation analysis. d. implement marketing mix and resources. e. identifying and evaluating opportunities.

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Answers (1)

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Eden Kennedy · Answer 1

D. Implementing marketing mix and resources

Explanation:

Carla is in the step of implementation in the strategic marketing planning because she is responsible for putting the plans of the marketing manager into action and are actions influences marketing mix of product, price, promotion and place.