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4 April, 15:45

Price involves charging a high price for a product initially then lowering the price over time

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  1. 4 April, 15:59
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    Think of product when they first introduced in market. For ex. iphone introducet at the price of 700$. Since then, the price has dropped considerably even for a new model. The same is true for DVD, LCD, digital camera and many high-tech product. when company set a high intial price for the product the aim is to target a consumer who are willing to pay high price and buy product early. This way company recoup its investment in the product faster.
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