Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?

Question

Cheyanne Simpson

Business

27 August, 10:23

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?

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Maurice Vazquez · Answer 1

Answer: globalization marketing

Explanation: In simple words, it refers to a strategy in which the organisation makes it marketing efforts with the assumption of the world as a single big market. Under such a strategy, the managers takes into consideration different aspects so that the offered good could be promoted in different places of the world effectively.

In the given case, Levi strauss is marketing its jeans in different countries as a standardized product.

Hence from the above we can conclude that they are using globalization strategy.