Sportware, a leading shoe manufacturer, markets sneakers under the brand name "Athletix" and dress shoes under the brand name "Cameo" in order to target the two different market segments. What branding strategy is most likely being used by Sportware? A) brand extensions

B) line extensions

C) multibrands

D) new brands

E) co-brands

Question

Carly Choi

Business

8 October, 14:47

Sportware, a leading shoe manufacturer, markets sneakers under the brand name "Athletix" and dress shoes under the brand name "Cameo" in order to target the two different market segments. What branding strategy is most likely being used by Sportware? A) brand extensions

B) line extensions

C) multibrands

D) new brands

E) co-brands

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Answers (1)

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Pinata · Answer 1

C) Multibrands

Explanation:

Multibrands is one of the branding strategy used by a company under which a company deals in multiple products with different brand names so as to capture a wide market by putting an end to the competition.

In such a case Sportware a leading shoe manufacturer, sells its two different types of products that is sneakers and dress shoes by two different brand names just in order to capture a wide range of the market thereby proving that it is following multibrand strategy.