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23 February, 17:00

A fast-food chain company considering selling its products in a foreign market may need to make some changes in all elements of its marketing mix to adapt to the foreign market. True/False

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  1. 23 February, 17:09
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    The correct answer is the option: True.

    Explanation:

    In the particular case that a company is looking forward to sell its product in a foreign market then the most reasonable action to take is to adjust, or better, start from zero a new marketing mix strategy due to the fact that the people and its culture, the whole country itself will be different and therefore so the behavior of the target audience, regarding those aspects and more, the company should totally make some changes in all the elements of its marketing mix and try the best as possible to adjust it to the foreign market.
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