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23 June, 00:00

Three strategies available when determining the number of marketing intermediaries

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  1. 23 June, 00:20
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    Three strategies are intensive distribution, exclusive distribution, and selective distribution. Intensive distribution involves making sure that products are available when consumers want them. Exclusive distribution is where only a limited number of dealers have the right to distribute the company's products. Selective distribution is where very few intermediaries are used to carry a company's products. They sell their products through dealer networks and select large retailers.
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