How do these characteristics reflect and support patagonia's strategy

Patagonia's main philosophy is to give family and child care always a first preference. They put family and child care always on top of the list. They hire people having friendly personality and outgoing. To maintain, healthy and innovative work environment, they recruit people who are easy going and talkative as well. In this way they can establish good working atmosphere. They look for hiring the persons with whom they can sit, talk, plan and have dinner as well, otherwise, they definitely can't hire person who is not fitted into this criteria.