The University will purchase new computers during the summer to update its computer labs. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. This is an example of which of the following types of buying situation?

A) Straight rebuy

B) Standard rebuy

C) Modified rebuy

D) New buy

E) Capital buy

Question

Jonathan Henderson

Business

15 August, 07:20

The University will purchase new computers during the summer to update its computer labs. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. This is an example of which of the following types of buying situation?

A) Straight rebuy

B) Standard rebuy

C) Modified rebuy

D) New buy

E) Capital buy

+2

Answers (1)

Know the Answer?

Krista · Answer 1

(C) Modified Rebuy

Explanation:

As the University is going to purchase new computers during the summer to update its computer labs. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. This is a classic example of Modified rebuy situation. Modified buy is the type of buying situation where buyer or consumer buys almost the same product as he or she has bought previously but with few minor changes related to its specification, price, terms and suppliers. Same is the case here where the university want to buy new computers but with the latest technology and by considering and following the previous conditions.