A national restaurant chain has just opened a sit-down location at Chicago's O'Hare International Airport. Next to the sit-down location, it has also established a "to-go" section where travelers can purchase premade sandwiches and salads, as well as drinks and snacks. Which dimension of the customer utility function is particularly emphasized with the "to-go" section?

Question

Alison Sherman

Business

9 April, 01:30

A national restaurant chain has just opened a sit-down location at Chicago's O'Hare International Airport. Next to the sit-down location, it has also established a "to-go" section where travelers can purchase premade sandwiches and salads, as well as drinks and snacks. Which dimension of the customer utility function is particularly emphasized with the "to-go" section?

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Answers (1)

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Keagan Hebert · Answer 1

Timing.

Explanation:

The establishment of the to-go section by the national restaurant chain is an example of customer utility of time.

The premade sandwiches, salads, drinks, and snacks save the customer time he would have spent waiting for it to be prepared.

So instead of waiting for example 20 minutes for a sandwich, in just about 1 minute customers can pay for their sandwich.