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16 March, 13:58

Grape-Nuts was one of the first cereals that Post Cereal Company ever marketed. It scores well in brand awareness studies, but recently its sales have been steadily declining. what action do you recommend to the Grape-Nuts marketing managers considering the provided information

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  1. 16 March, 14:18
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    Marketing managers should conduct market research that reveals the unmet needs of the product.

    Explanation:

    Market research is a detailed study of consumer behavior in a specific place, space or time. This type of research is carried out with the purpose of knowing consumer behaviors, when you want to make a change to the product / service or when you want to penetrate the market effectively; On the other hand, it is necessary to make these evaluations periodically in order to meet new customer expectations, to cope with the changes resulting from the arrival of new brands or changes in consumer habits.
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