In 2002, Mattel decided to manufacture all of its toys such as Barbie, Fisher-Price, Sesame Street, and Disney overseas in self-owned and self-operated factories. In doing so, Mattel is utilizing which market entry strategy?

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Mini Skirt

Business

6 February, 23:39

In 2002, Mattel decided to manufacture all of its toys such as Barbie, Fisher-Price, Sesame Street, and Disney overseas in self-owned and self-operated factories. In doing so, Mattel is utilizing which market entry strategy?

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Yasmin Fletcher · Answer 1

Sounds like Mattel was marketing to younger kids who watched shows such as Sesame Street, and Disney younger kids tend to have more toys so marketing to a young childs favorite tv show could cause the kid to throw a tantrum for this toy and or want the toy more.