Which category of environmental forces in international marketing would involve: Coors Brewery attempting to sell its beer in Ireland and competing against Guinness beer ... or attempting to sell its beer in Australia and competing against Fosters beer?

Question

Ivan Kerr

Business

19 September, 01:19

Which category of environmental forces in international marketing would involve: Coors Brewery attempting to sell its beer in Ireland and competing against Guinness beer ... or attempting to sell its beer in Australia and competing against Fosters beer?

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Answers (2)

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Jacquelyn Oconnell · Answer 1

Competitive Forces

Explanation:

The system in which an organization competes and operates is a competitive environment. The more sellers of a similar product or service, the more the market in which you compete is competitive.

Competitive forces is terms used to describe the market forces and its effect on a company incentives to undertake product and process innovations.

A competitive force advantage is an advantage over competitors gained by offering consumers greater value.

Benjamin Case · Answer 2

Competitive Forces

Explanation:

Competitive Forces are factors and variables that threaten a company's profitability and prevent it dominance on setting high prices and monopoly. The number and power of a company's competitive rivals and substitute products influences how the company makes profits.

Competitive Forces can be grouped into two which are;

Direct Forces: This determines how low the floor can go for a price competition

Indirect Forces: This places a cap on market's prices and profits

Coors Brewery attempting to sell its beer in Ireland competing against Guiness Beer ... Or attempting to sell its beer in Australia competing against Fosters beer is an example of Competitive Forces because by attempting to sell its beer in either of Ireland or Australia to compete with Guiness Beer or Fosters Beer, there will be competition in the Industry, thus, the larger the number of equivalent product and services offered, the lesser the power of a company.

Suppliers and Buyers alike seeks for a company's competition and see if they are able to offer better deals and lower prices.

If Coors Brewery is able to offer better deals or lower prices In Ireland or Australia as against Guiness or Fosters Beer, there will be competitive rivalry as they will become a direct force competition that will determine how low the price of beer will go in the two countries respectively