One problem in the interstate trucking industry is the number of trucks that return after making a delivery with an empty truck. There is a website where independent interstate truckers can look for loads that they can carry with them on their return trip. Because the trucks would be returning empty (and inefficiently), truckers who use this website to get business that they would not have had without it and charge a reduced shipping rate. This reduced rate is an example of:
a. target pricing.
b. odd-even pricing.
c. penetration pricing.
d. cost plus pricing.
e. yield management pricing.
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