Fresh-Cola Inc. is a manufacturer of carbonated drinks that packages its products in bottles, cans, and 12-pack cartons. A standard 12-pack carton of these drinks can neither fit conveniently in the standard-size refrigerator shelf nor can the drinks be easily dispensed from the carton. Fresh-Cola introduces a new design called "the refrigerator pack." The refrigerator pack is designed to fit easily on a standard refrigerator shelf and dispenses one can at a time. With its new refrigerator pack, Fresh-Cola: has failed to consider its consumers' needs in making its packaging decisions. is using packaging as a part of its product differentiation strategy. is using a brand extension strategy for market development. is implementing a cost leadership strategy in the market for carbonated drinks.
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Fresh-Cola Inc. is a manufacturer of carbonated drinks that packages its products in bottles, cans, and 12-pack cartons. A standard 12-pack ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers
You Might be Interested in
It is important for business owners to weigh the advantages and disadvantages of each ownership structure because a. There is an established procedure for determining the best form of ownership B.
Answers (1)
On January 1, a company issued and sold a $408,000, 9%, 10-year bond payable, and received proceeds of $403,000. Interest is payable each June 30 and December 31. The company uses the straight-line method to amortize the discount.
Answers (1)
On January 1, 20X8, Package Company acquired 80 percent of Stamp Company's common stock for $280,000 cash.
Answers (1)
What is an MVP in business?
Answers (2)
The aggregate supply curve (short run) is upsloping because: A. wages and other resource prices match changes in the price level. B. the price level is flexible upward but inflexible downward. C.
Answers (1)
New Questions in Business
Inflation is a decrease in the average price level in the economy.
Answers (1)
Which of the following involves trading partial ownership interests for capital? Equity financing Debt financing Partnership financing Corporate financing
Answers (2)
Expenditure by business on capital goods is known as what
Answers (1)
Bell Ltd. is going out of business. It needs to pay off all its liabilities before it closes for good. It wants to convert some debts to equity as then a need to pay those lenders would not arise. Which type of debt can be converted to equity?
Answers (1)
Huong has been saving money for two years in order to make a down payment on her first new car. She has looked at several different makes and models of both foreign and domestic cars. She finally located the "car of her dreams.
Answers (1)