Managers in international businesses will need to evaluate the attractiveness of a country as a market or location

True/False

The correct answer is "True"

Explanation:

Managers in international businesses are responsible for investigating all political, economic, social and geographical factors of the country where they plan to invest and assess the risk of doing so. Managers in international businesses are also responsible of calculating the size and profitability of the market for the company.

The statement is: True.

Explanation:

Every time a company decides to open up businesses abroad, the must make a study in which the possibilities of success in the new region are highlighted. Consumer behavior and buying patterns are two of the main factors they have to consider as well as the performance of the overall economy of the country in the past years.