Two popular beverage manufacturing companies in different countries merge together to gain strategic advantages. the merger gives each brand access to a significantly larger market. to effectively reach both markets, the merged company needs to coordinate its promotional mix to produce a consistent, unified, and customer-focused message. in other words, the company needs to use:

Integrated Marketing communication this is what the company needs to use, is the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually.