BruceCo sells medical devices used in surgical operations. It requires a great deal of training to be able to use these medical devices properly and there is a potential liability to BruceCo if they are used improperly. Because each product has to be numbered and monitored for quality and sanitation, the products must be handled carefully and are expensive. Which of these market coverage strategies would be best for BruceCo?

Select one:

a. Intensive distribution

b. Excessive distribution

c. Selective distribution

d. Invasive distribution

e. Exclusive distribution

Exclusive distribution

Explanation:

Exclusive distribution is a market strategy where the manufactures issues specific right to sells with strict adherence to specified guidelines and in a particular location to the distributor.

Because of its sensitive nature, it uses a very few outlets for retail purposes compared to other market strategies.

Bruce co adoption of the strategy will reduce its potential liability due to improper use of its products by consumers.

Answer:e. Exclusive distribution

Explanation:Exclusive distribution is an agreement between a distributor and a manufacturer that the manufacturer will not sell the product to anyone else and will sell it only to the exclusive distributor. At the same time, even the exclusive distributor has to enter the agreement that he will only sell the products of the manufacturers exclusively and will not sell those of the competition.

There are benefits to both the distributor or retailer and the manufacturer when exclusive distribution rights are granted. Manufacturers have greater control of how the products are sold, and they can control costs more effectively. The benefit for the supplier is that there is no competition.