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19 November, 09:58

People in sports marketing and management have in the past promoted events in terms of anticipated violence on the field of play. Is this a viable strategy today? Explain why it is or is not.

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  1. 19 November, 10:06
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    Answer: No, it is not a viable strategy today.

    (1) Sports is seen more as an entertaining event in recent times

    (2) Sports is seen as a uniting factor for families and a means to settle disputes

    (3) Most companies have invested heavily in sports as a viable business.

    (4) Sporting events are better managed in recent years.

    Explanation: During recent times Sports has been a great uniting factor for families, sports has been seen as entertainment and people usually see sports like football more as an entertaining and fun activity.

    Sports is better managed now, as it is very difficult to see violence occur in most sporting events in recent times, players a taught how to do "fair play"

    Sports is also seen as a business venture where many companies have huge investments, so they carry out Activities to promote their businesses.
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