The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched "calories in curry rice". You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was likely used to target you with this ad?

Question

Daniel Liu

Business

27 October, 00:40

The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched "calories in curry rice". You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was likely used to target you with this ad?

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Answers (1)

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Kassidy Beasley · Answer 1

Searching for 'electronic music schools' was the signal to target you with that ad.

Explanation:

Searching engines are a whole discipline right now. The power to offer what you probably like increase sales on internet.

When we search something, there's algorithms that save the key words you used. This is immediately is linked to the ad's algorithms to offer you some service or product related.

That's how Google, for example, offer you products related with your key words searched it before. The same happens with Spotify, algorithms save your key words (artist, specific songs, albums ...) to offer you in the future a whole list related with your previous search.