In the context of SWOT analysis, marketers can identify strengths and weaknesses by focusing on:

a. Employee Capabilities

b. Government Policies

c. Quality of products produced by competitors

d. Foreign Competitors

Answer: In regards to the SWOT analysis, if marketers tend to identify strength and weaknesses they should focus on : Employee Capabilities

SWOT stands for Strength, Weakness, Opportunities and Threats. In this particular case the marketers can use this particular analysis in order to identify and analyse the weakness and strength by focusing on their employees capabilities and thereby improving their performances in order to have better output.

Therefore, the correct option is (a)