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30 January, 13:56

Danielle, searching online for a hair fall control shampoo, entered the HairCare website.

She noticed that the HairCare web page for shampoos also showed conditioners, hair gels, and hair dryers in the "Customers Who Bought This Item Also Bought" section in its product screens. Which of the following techniques does HairCare use in order to cross-sell its products? A) market basket analysis.

B) predictive analysis.

C) what-if analysis.

D) goal-seeking analysis.

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  1. 30 January, 14:18
    0
    A) market basket analysis.

    Explanation:

    Based on the information provided within the question it seems that the technique that HairCare is using in order to cross-sell its products is called Market Basket Analysis. This is a technique used with the belief that if an individual buys a certain product they are more likely to buy another set of specific products that are gathered from data of other people who have purchased the product alongside other items. Like HairCare is doing by having a "Customers Who Bought This Item Also Bought" section.
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Home » Business » Danielle, searching online for a hair fall control shampoo, entered the HairCare website. She noticed that the HairCare web page for shampoos also showed conditioners, hair gels, and hair dryers in the "Customers Who Bought This Item Also Bought"
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