Andrew owns a popular, but expensive Chinese restaurant. In order to introduce more people to his brand, he offers a series of one-time "taste fairs" in which he brings his recipes to a locally sponsored event. Customers are able to pay modest amounts for small servings of his creations while not paying for the ambiance of the famous restaurant. What need is Andrew addressing?
the restaurant's lack of customers
customers' lack of money
customers' lack of time
the customers' lack of access
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