A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what?
1. direct investment
2. indirect exporting
3. joint venture
4. licensing
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Home » Business » A French cooperative called Sodima allows General Mills to sell Yoplait in the United States in return for a fee, a global market entry strategy known as what? 1. direct investment 2. indirect exporting 3. joint venture 4. licensing