What are the main components of a marketing plan? A. An executive summary, situation analysis, objectives, marketing strategy, action programs, budgets and controls, and threats and opportunities B. Product, price, place, promotion C. A mission statement, objectives, and a business portfolio D. Segmentation, targeting, positioning E. The marketing budget and a marketing dashboard

Question

Thomas Boyer

Business

13 October, 14:14

What are the main components of a marketing plan? A. An executive summary, situation analysis, objectives, marketing strategy, action programs, budgets and controls, and threats and opportunities B. Product, price, place, promotion C. A mission statement, objectives, and a business portfolio D. Segmentation, targeting, positioning E. The marketing budget and a marketing dashboard

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Frankfurter · Answer 1

Answer: An executive summary, situation analysis, objectives, marketing strategy, action programs, budgets and controls, and threats and opportunities

Explanation:

A market plan are the specific steps a company designs to effectively achieve it's objectives in a target market. A market plan is thorough and takes into consideration everything that a company needs to gain comparative advantage in a market.