Darren mack owns gas n' go convenience store and gas station. after hearing a marketing lecture, he realizes that it might be possible to draw more customers to his high margin convenience store by selling his gasoline at a lower price. however, gas n' go is unable to qualify for volume discounts on its gasoline purchases, and therefore cannot sell gasoline for profit if the prices lowered. each new pump wells cost $95,000 to install, but will increase customer traffic in the store by 1000 customers per year. also, because the gas n' go would be selling its gasoline at no profit, darren plans on increasing the profit margin on the convenience store items incrementally over the next five years. assume a discount rate of 8%. the projected convenience store sales per customer and the projected profit margin for the next five years are as follows:
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