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29 May, 20:48

Kronos Inc., a car manufacturer, makes a car called Hover that runs on the force generated by super magnets. Kronos is the first company to use super-magnet technology in automobile manufacturing, aiming to reduce dependency on non-renewable fuels. If Kronos plans to release television advertisements about Hover, what kind of advertising objective should it pursue when introducing the new product into the market

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  1. 29 May, 21:11
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    The objective is to build primary demand.

    Explanation:

    As Hover is introducing a car that has a new technology, it should use informative advertising because this type of advertising has a focus on the product information to influence potential customers and it is used when companies introduce a new product to inform people about the characteristics of it. According to this, the objective that Hover should pursue when introducing the new product into the market is to build primary demand as this is a new technology and Hover needs to create interest in this type of products by letting people know the features as it is the first company to use super-magnet technology in automobile manufacturing.
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