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30 April, 11:40

Reverse innovations are innovations that are adopted first in the Triad-based multinationals and then diffused around the world. True or false?

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  1. 30 April, 12:06
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    False

    Explanation:

    Reverse innovations are innovations that are developed and tested in developing markets before it is transferred to developed markets.

    It is called reverse because innovations are taken from developing to developed markets as against developed to developing markets.

    Cheers.
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