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22 January, 19:35

What are the ten main parts of a marketing plan?

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  1. 22 January, 19:52
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    1) Market Research - collect and organize data about the market you need to service

    2) Target Market - find the correct market for your product or service

    3) Product - know your product and how it relates to the customer base you are wanting to serve

    4) Competition - know your competition and how you can be unique

    5) Mission Statement - combine above and write a statement about who you are selling to, what you are selling and how you are different from your competition

    6) Market Strategies - what are your marketing and promotion strategies, consider a lot of options

    7) Pricing, Positioning and Branding - combine above to establish strategies for pricing, positioning and having a well known brand.

    8) Budget - budget what you can and can't afford in terms of advertising, outsourcing

    9) Marketing Goals - what are your goals and make sure you can put those into numbers (quantitate)

    10) Monitor Your Results - test and analyze, see what is working, fix what needs to be fixed
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