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21 August, 04:11

What is a test market? A small-scale introduction of a product to a specific area Environment which evaluates product ideas and feasibility Selected groups of people used to analyze and test the concept of a given product Gathering input, decisions and work from businesses and individuals outside the actual company

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  1. 21 August, 04:30
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    Selected groups of people used to analyze and test the concept of a given product.
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