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8 June, 10:01

Ayden is the sole proprietor of a shoe repair shop in Atlanta. His business has been increasing for five years and he is now considering opening a second repair shop downtown. Ayden is putting together a plan, estimating costs, projecting potential revenue of a second shop. Ayden is behaving rationally because:

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  1. 8 June, 10:08
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    His conclusion is based on his own soul-interest.

    Explanation:

    In the following situation, Ayden is a sole Proprietor he has no team or management system to discuss the idea of opening a new shop, Ayden has to decide about his all expenses, revenues, sources of finance and decision cost from his knowledge and experience.

    Ayden is behaving rationally because he is fully liable for his decisions.
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