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20 December, 09:10

The large, heterogeneous market from which specific submarkets (market segments) are drawn is called the aggregate market.

True or False?

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  1. 20 December, 09:38
    0
    False

    Explanation:

    The large heterogeneous market is a market structure where diverse commodities and services are available to the customers. Overall, large heterogeneous markets are known as 'Mass markets' or ' Total product market'. This market satisfies customer needs due to mass production of distinctive goods. In the large heterogeneous market, customers have different perspectives, wants, choices and nature etc.
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