Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her travel packages. What is the best way of tracking the success of her promotional strategy?

A. ask a few friends whether they have seen the ad

B. check whether sales go up in the next quarter

C. link the advertisements to online promotions

D. see whether readership of that newspaper increased in the previous month

The answer is C. link the advertisements to online promotions.

Explanation:

Now lets take a look at it one by one and see why C is the answer.

As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.

In Option B, it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.

Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.

Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.