Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her travel packages. What is the best way of tracking the success of her promotional strategy?
A. ask a few friends whether they have seen the ad
B. check whether sales go up in the next quarter
C. link the advertisements to online promotions
D. see whether readership of that newspaper increased in the previous month
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Home » Business » Elise is the marketing manager in a travel company. She is planning to place an advertisement in local newspapers to promote her travel packages. What is the best way of tracking the success of her promotional strategy? A.