Sierra owns a small business and handles many responsibilities, from logistics to marketing. She's seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she'd like it to be as effortless as possible. What type of Display campaign should she run? A Standard remarketing campaign A Dynamic remarketing campaign A Standard Display campaign A Smart Display campaign

Question

Alisson Baker

Business

2 December, 16:47

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She's seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she'd like it to be as effortless as possible. What type of Display campaign should she run? A Standard remarketing campaign A Dynamic remarketing campaign A Standard Display campaign A Smart Display campaign

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Gideon Benton · Answer 1

Smart display campaign

Explanation:

This is an automated program that is highly effective in locating old and new customers, create a capturing advertisement on its own and also provide the right bids.

In other words, it automates the process of bidding, targeting and creating advert.

Even though the initial set up can be costly, but it reduces the effort of advertisers to the minimum as the whole process is programmed to self controlling.

As such, it is recommended for Sierra's business.