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29 January, 08:27

When gk, a company producing razors and shaving accessories for men, asks supermarkets to give its new razors shelf space and special displays, it is using a?

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  1. 29 January, 08:36
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    GK is making use of a trade promotion strategy wherein it will want to gain more exposure through getting a better placement in the store. Most likely, GK would be promoting the product through some kind of sale or discount (or any other type of promotion) to get buyers. The product placement gives the exposure, the discounts get the buyers, and the product gets the buyer to become a loyal customer.
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