Companies such as IBM, Walmart, and Google now look beyond economic gain and, in their marketing strategies, they also consider the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?

Question

Rory Tyler

Business

29 November, 15:57

Companies such as IBM, Walmart, and Google now look beyond economic gain and, in their marketing strategies, they also consider the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?

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Answers (1)

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Craig Vang · Answer 1

The societal marketing concept

Explanation:

Societal marketing refers to the marketing idea that maintains that a firm should make creative decisions not only through taking into account the needs of customers, the criteria of the corporation, but also the lengthy-term interests of society.

The principle of societal marketing holds that the role of the company is to assess a target market's desires, wishes and preferences and to produce the desired satisfactions more effectively and efficiently than rivals in a manner that maintains or improves the very well-being of all individual consumers and general society.