If a marketer is asking "where is the product typically bought by customers in the international market segments?," what element of the marketing mix is she addressing?

Question

Meghan Solomon

Business

14 May, 07:28

If a marketer is asking "where is the product typically bought by customers in the international market segments?," what element of the marketing mix is she addressing?

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Answers (2)

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Humberto Villa · Answer 1

The marketing mix element being addressed is Place. Place refers to the various channels that a business takes product to market. Traditionally, place has referred to the physical locations where a business carries out fulfillment of it orders but in recent times, mail order and websites with online ordering facilities falls under this element.

Wyatt Reilly · Answer 2

I believe the answer is: Place.

Place refers to the various channels that a business takes product to market. To determine the a place where products should be marketed, a company should consider several factors such as the culture of the country, the environmental condition in the country, resource availability, the law/regulations in the target country, etc.