For a resource to provide a firm with the potential for a sustainable competitive advantage, it must have four attributes. Which of the following is not one of these attributes? Rare Easy for competitors to substitute Valuable Difficult for competitors to imitate

Easy for competitors to substitute.

Explanation:

The four attributes are:

Valuable resources Rare resources Imperfectly imitable resources Nonsubstitutable resources

The first attribute, allows companies to improve efficiency and effectiveness in the business environment by exploiting opportunities and making threats neutral.

The second resource corresponds to the resources that are rare among the company's competitors, that is, the competitors do not control or own them, which represents a sustainable competitive advantage for the company.

The third feature corresponds to the difficulty of copying due to the complexity or the high value.

The fourth resource corresponds to the difficulty of substitution by another resource to produce similar strategic value, due to its value, rarity and difficulty of imitation.