An oatmeal company segmented potential customers of a group as families with two children under the age of ten, living in the suburbs, concerned with nutrition, and having one or both parents working full time. With this potential market, what could the company do to market to this segment? a. differentiate their instant oatmeal as a healthy, fast alternative for busy families.
b. differentiate their oatmeal as the center of a leisurely breakfast routine.
c. create TV advertisements targeting the athletic individual.
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