Mood-lites are colored lightbulbs that were developed according to research on how colors affect moods. In allocating funds for advertising the new lightbulbs, the manufacturer decided to budget a certain proportion of last year’s sales for advertising expenditures. Which allocation method was the manufacturer using?
A. Percentage-of-sales method
B. Self-defense method
C. Objective/task method
D. Share-of-market/share-of-voice method
E. Budget buildup method
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