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8 September, 02:21

What constitutes a marketing information system (MIS) ? A. A customer relationship management system B. A customer insights and analysis team C. A system of competitive marketing intelligence D. A system to generate and validate actionable customer and market insights E. An internal database that is used with big data

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  1. 8 September, 02:30
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    Answer: D) A system to generate and validate actionable customer and market insights

    Explanation: Marketing information system (MKIS) is the model that is created for the management and supporting the decision of the marketing field. It is type of management information system (MIS).

    The working performed by the this system is collecting, storing, validating, analyzing and distribution of the marketing data and customer records.

    Other option are incorrect because it is not a customer relationship management (CRM) system and competitive marketing intelligence model. It work on market insights and not on customer perceptions and it is not used with big data. Thus, the correct option is option (D).
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