Let's say a company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon. What does cognitive dissonance theory predict will happen to consumers who dislike the product but still participate and write the testimonial?

Question

Leah Wilkinson

Business

15 June, 17:02

Let's say a company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon. What does cognitive dissonance theory predict will happen to consumers who dislike the product but still participate and write the testimonial?

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Alina Bartlett · Answer 1

A company that makes a consumer product such as laundry detergent asks customers to write a positive review about the product in exchange for a small chance of winning a $1 discount coupon. The cognitive dissonance theory predict that the attitude of the customer toward the product will become Positive

Explanation:

Cognitive dissonance theory talks about a state of an individuals mind in which their exist a conflict between the attitudes, beliefs or behavior of an individual, which produces a feeling of mental stress.

As per the cognitive dissonance theory Whenever there is an disharmony between our attitudes or behavior, we should make effort to eliminate the dissonance.

In the above question the company has made an effort to remove the dissonance among its customers by giving them a small chance of winning a $1 discount coupon. Thus resulting in a positive change in the attitude of the customer.