Suppose that mozilla and microsoft each develop their own versions of an amazing new web browser that allows advertisers to target consumers with great precision. also, the new browser is easier and more fun to use than existing browsers. each firm is trying to decide whether to sell the browser or to give it away. what are the likely benefits from each action? which action is likely to occur? 18. why do coca-cola and pepsico spend huge amounts on advertising? do they benefit? does the consumer benefit? explain your answer by constructing a game to illustrate the choices coca-cola and pepsico make.
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