Ask Question
7 December, 23:22

In the context of the rate of adoption, relative advantage is defined as the degree to which:

a. the benefits of using a product can be communicated to target customers.

b. a product is perceived as superior to existing substitutes.

c. a new product is consistent with existing values and product knowledge, past experiences, and current needs.

d. a product can be tried on a limited basis.

+2
Answers (1)
  1. 7 December, 23:51
    0
    I would have to say it is b

    let me know if I am wrong
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “In the context of the rate of adoption, relative advantage is defined as the degree to which: a. the benefits of using a product can be ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers