Which of the following entities is responsible for all phases of a development project, including screening decisions, developing product specifications, and coordinating product testing?

A. Brand Extension Team

B. Category Management Committee

C. New-Product Department

D. Business Analysis Task Force

C. New-Product Department

Explanation:

As the name of it implies, the New-Product Deparment is in charge of developing new products, including all the procedures mentioned in the question.

These procedures can be grouped in two broad phases: research phase and development phase. During the research phase, expenses are incurred to analyze the possiblity of creating a new product, and during the development phase, the new product is now a certainty, and costs are incurred in order to finish the product and put it in the market.