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15 November, 20:50

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product/promotion strategy? a. Product extention b. Product standardization c. Product customization d. Product invention e. Product integeration

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  1. 15 November, 21:09
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    c. Product customization

    Explanation:

    What is Product customization?

    Its a type of strategy that companies implement to attarct more customers. It usually implies the modification of designs, uses and/or characteristics of their items to satisfy the customer's needs or desires.

    This policy has the benefit of giving the company the opportunity to stand out from the competitors by fine-tuning items and services. Therefore the company gains a bigger portion of market share

    In this case, KFC, altered their global formula in order to gain more acceptance in the Japanese market
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Home » Business » KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product/promotion strategy? a. Product extention b. Product standardization c. Product customization d.
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