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9 May, 18:41

Star Wars memorabilia has been continuously successful since the first film was released in the 1970s, and the most recent film releases have led to a massive increase in sales. This is an example of ___.

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  1. 9 May, 18:54
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    Answer: Brand Licensing

    Explanation: This is a licensing agreement that involves giving a legal permission to a company to produce or market a product or service from the original owner. However, the company is renting the usage of the product or service from the original owner. Brand licensing is a well-established business entity, in the area of both patents and trademarks.
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