A travel agency specialized in offering premium services such as alumni tours, tours to famous temples located at different places, etc. These tourism services are arranged by pairing compatible elderly widows to share cabins and trips ashore that require little walking within an affordable budget. Which audience does this scenario exclusively address?

Question

Gracie George

Business

6 April, 23:12

A travel agency specialized in offering premium services such as alumni tours, tours to famous temples located at different places, etc. These tourism services are arranged by pairing compatible elderly widows to share cabins and trips ashore that require little walking within an affordable budget. Which audience does this scenario exclusively address?

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Answers (1)

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Makaila Jefferson · Answer 1

senior citizens

Explanation:

Every business product or service is done to cater the need of particular segment. According to marketing strategy of segment, targeting and positioning (STP) concept of marketing.

Segment is people who wish to visit the temple.

target is elderly people who are widow.

Hence the audience addressed in this scenario is senior citizen while if one wants to be more precise the audience can be said as widow senior citizens.