Ask Question
19 November, 08:38

Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches. plastic bottles with screw - on caps, or individual easy-open boxes When the consumers tell the researcher which package concept they prefer, they are taking part in which stage of the new-product process?

A. idea generation

B. screening and evaluation

C. business analysis

D. new-product strategy

E. development concept testing

+3
Answers (1)
  1. 19 November, 08:59
    0
    Complete Question:

    Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches, plastic bottles with screw-on caps, or individual easy-open boxes. When the consumers tell the researcher which package concept they prefer, they are taking part in which stage of the new-product process?

    A. idea generation.

    B. screening and evaluation.

    C. business analysis.

    D. new-product strategy development.

    E. concept testing.

    Answer:

    E. concept testing.

    Explanation:

    Concept testing can be defined as a marketing technique used by manufacturers and it involves the process of using surveys (both qualitative and quantitative methods) to measure, evaluate or analyze a new idea for a product and service before they're finally made available in the market as a finished product.

    Simply stated, concept testing is a quality check used by researchers and basically, involves sampling people's opinions in order to evaluate the acceptance of a product before it is finally introduced to consumers.

    For instance, marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches, plastic bottles with screw-on caps, or individual easy-open boxes. When the consumers tell the researcher which package concept they prefer, they are taking part in the concept testing stage of the new-product process.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches. plastic bottles with ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers