Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches. plastic bottles with screw - on caps, or individual easy-open boxes When the consumers tell the researcher which package concept they prefer, they are taking part in which stage of the new-product process?

A. idea generation

B. screening and evaluation

C. business analysis

D. new-product strategy

E. development concept testing

Complete Question:

Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches, plastic bottles with screw-on caps, or individual easy-open boxes. When the consumers tell the researcher which package concept they prefer, they are taking part in which stage of the new-product process?

A. idea generation.

B. screening and evaluation.

C. business analysis.

D. new-product strategy development.

E. concept testing.

Answer:

E. concept testing.

Explanation:

Concept testing can be defined as a marketing technique used by manufacturers and it involves the process of using surveys (both qualitative and quantitative methods) to measure, evaluate or analyze a new idea for a product and service before they're finally made available in the market as a finished product.

Simply stated, concept testing is a quality check used by researchers and basically, involves sampling people's opinions in order to evaluate the acceptance of a product before it is finally introduced to consumers.

For instance, marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches, plastic bottles with screw-on caps, or individual easy-open boxes. When the consumers tell the researcher which package concept they prefer, they are taking part in the concept testing stage of the new-product process.