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5 June, 13:58

Darren wants to impress his new girlfriend whose father is a nationally known race car driver. He drives his Lexus to the Chevrolet dealer and without negotiating, trades the Lexus in for a new smoke gray 545-hp Nissan GT-R. The car cost him $174,990 but he feels it is worth it to impress his girlfriend. What specific type of product did Darren purchase?

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  1. 5 June, 13:59
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    Darren bought a differentiated product.

    Explanation:

    The differentiated product enjoys a distinction from similar products/brands in the market. This distinction may be real or psychological. Real distinction reflects from the ingredients, quality, utility, or service which the product gives. Psychological distinction is a feature of subtle sales appeals.

    Other types of product include Customized, Augmented, and Potential Products. Customized Products are built to customers' specifications. Augmented Products are products with added manufacturers' improvements. Potential Products are tomorrow's products limited by economic and technological resources.
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Home » Business » Darren wants to impress his new girlfriend whose father is a nationally known race car driver. He drives his Lexus to the Chevrolet dealer and without negotiating, trades the Lexus in for a new smoke gray 545-hp Nissan GT-R.
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